In response to California Magistrate Sheri Pym's order requesting that Apple facilitate the FBI's desire to bruteforce their way through security measures on a workplace iPhone 5c belonging to one of the San Bernardino shooters, CEO Tim Cook pens a letter:
The implications of the government’s demands are chilling. If the government can use the All Writs Act to make it easier to unlock your iPhone, it would have the power to reach into anyone’s device to capture their data. The government could extend this breach of privacy and demand that Apple build surveillance software to intercept your messages, access your health records or financial data, track your location, or even access your phone’s microphone or camera without your knowledge.
Opposing this order is not something we take lightly. We feel we must speak up in the face of what we see as an overreach by the U.S. government.
We are challenging the FBI’s demands with the deepest respect for American democracy and a love of our country. We believe it would be in the best interest of everyone to step back and consider the implications.
While we believe the FBI’s intentions are good, it would be wrong for the government to force us to build a backdoor into our products. And ultimately, we fear that this demand would undermine the very freedoms and liberty our government is meant to protect.
First — balls. Second — outside the single mention of privacy with regards to the All Writs Act — Cook's larger emphasis throughout this letter (which you should read) is security, an interesting wordplay tactic and sounder logical argument that to my ear plays better politically and publicly.