Know Thy Audience

Kurt Wagner for Re/code:

Twitter is building a new feature that will allow users to tweet things longer than the traditional 140-character limit, and the company is targeting a launch date toward the end of Q1, according to multiple sources familiar with the company’s plans. Twitter is currently considering a 10,000 character limit, according to these sources. That’s the same character limit the company uses for its Direct Messages product, so it isn’t a complete surprise.

There is no official launch date set in stone, these sources say. It’s also possible the character limit could fluctuate before it rolls out the final product, which people inside Twitter refer to as “Beyond 140.”

Twitter Considering 10,000-Character Limit for Tweets | Re/code

Offering your audience something they don't want, haven't asked for, and don't need is just one more reason everyone loves Twitter so much right now (The Guardian— "Twitter shares hit new low on rumored shift to 10,000-character tweets"). Personally, I'm very much looking forward to hashtagging the shit out of my future #owlsareawesome tweets.