Concerns At Apple After Random Brogrammer Decides Not To Apply

From an actual article at The Guardian:

When developer James Knight was on the job market recently, he considered applying to several of the big tech companies and immediately crossed Apple off his list.

“Apple’s culture is one that’s so negative, so strict, so harsh,” said Knight, a talented 27-year-old coder who left a job at Google for more lucrative freelance work. “At Apple, you’re gonna be working 60-80 hours a week and some VP will come yell at you at any moment? That’s a very hostile work environment.”

Now his company focuses on building apps for the iPhone: “Other than the fact that we have to work with them because we’re delivering apps to their app store, I don’t really want anything to do with them,” Knight said.

The Silicon Valley computing giant is stumbling. With news of massive but slowing sales, its stock price fell 6.5% after its results on 27 January, to $93.42 from a springtime high of $133. Apple’s market value is now $522.63bn, down from a high of $774.69bn in February 2015.

More curious is how the company has been relatively undervalued: Apple stock’s market value relative to its earnings is about 10, while Facebook’s is about 109 –indicating investors have significantly more confidence in the social giant’s future. Long unassailable, there is now a chink in Apple’s armor.

Tellingly, Apple is no longer seen as the best place for engineers to work, according to several Silicon Valley talent recruiters. It’s a trend that has been happening slowly for years – and now, in this latest tech boom, has become more acute.

Apple – losing out on talent and in need of a killer new device | The Guardian

Click through the link included in the copy and you'll find that Mr. Knight has also quit Google to "travel to Spain and hopscotch across Europe—all the while writing code for a dating app and a self-portrait app, among others," which totally makes sense because, well, as the Guardian says themselves, "The best engineers want to work on the bleeding edge of technology.”