A Thorn In The Side

Matthew Garrahan and Tim Bradshaw for FT.com:

Apple has passed 10m subscribers for its music streaming service, taking six months to hit a milestone that took its arch-rival Spotify six years to hit, say people familiar with the matter.

The rapid growth of Apple Music, which launched in more than 100 countries in June, raises the stakes in streaming, a form of distribution that offers hope to the music industry after more than a decade in the doldrums.

Apple’s music streaming subscribers top 10m | FT.com

Granted, this is moving in the right direction and 10 millions sounds A LOT better than Beats Music "low six figure" paid user count when Apple acquired them, but it still seems A LONG way away from the 100M subscribers goal that Apple reportedly set for themselves — let alone Spotify's "not even in China or India yet" 25 million.