Email clients — people have opinions — and just the idea of mentioning a new one requires similar levels of mental preparation as awaiting Saruman's army of Orcs and Uruk-hai atop the walls of the Hornburg. Still, I've liked one recent arrival on the App Store enough that it seemed worth the risk to share here — that app is Email, from developer EasilyDo, and boy is it an impressive new contender.
Email's (yes, that's the app's name) elevator pitch revolves around two points: speed and assistance. With nearly a week of testing under my belt, Email has felt plenty fast: notifications have arrived well before Outlook's, search (at least on Gmail) has been quick and on point, and the app in general has this nice snappy feel to it — in no small part because its sliding animations literally snap back to position.
"Speed" isn't just about Email's fast, and notably client-side (i.e not in EasilyDo's cloud) processing of data though, it also theoretically means working fast, and to that point Email offers an "assistant" — think smart folders that collect and keep tabs on certain types of emails like attachments, subscription emails, travel, bills and receipts, and entertainment. Inside these folders Email offers a rich card-like presentation (for better or worse depending on your tastes) and allows for some interesting interactions like keeping tabs on a delivery status (complete with self-generated notifications), and — more noticeably, in the subscription folders, where emails you've signed up for can be favorited for quick access or unsubscribed from. Mind you this isn't the roundabout way of unsubscribing by panning for an "unsubscribe" link to click for a visit to a website to manually finish the task — no, here Email is handling the entire process for you behind the scenes (like Unroll.me) with no additional input from the user. In other words, borderline magical.
And there's still more to like. Inside Email's settings is an option for customizing the app's 3D Touch quick action menu, allowing for a setup that includes "shortcuts" to a new message, search, and let's say... the "packages" smart folder — thereby putting tracking info right at your fingertips (again handled with nifty custom cards). Also inside Email's settings is the ability to set your swipe preferences so if you like to swipe to delete a message from the right, you can. Email can undo deletes if you make then and even undo sends, providing you're sober enough to realize your mistake in less than three seconds. All of this (and a bit more) while looking quite nice top to bottom and costing absolutely nothing (according to TechCrunch, most of EasilyDo's revenue "comes from licensing its A.I. technology and algorithms to other email providers").
This being an email client though, there's inevitably that one thing, and usually a few things, that turns away an otherwise interested subset of would-be users, and with Email there are definitely a few things (as of version 1.0):
- There is no Exchange account support (coming "end of Summer 2016").
- No aliases (coming soon).
- No iPad, Apple Watch, or Mac apps.
- 3D Touch isn't supported throughout the app (coming soon).
- Can't swipe to advance to next email.
- Lacks integration with other apps/services.
- No in-app access to Safari View Controller.
- And no share extension.
Clearly there's work to be done here, but don't let the missing sides distract you from the main course. Email is clean, fast, clever, and it does one or two things that I've no doubt will leave a smile on many a face. And so it was with me — after a one week test drive I've replaced Outlook on the dock with Email — give it a shot, and I suspect I won't be the only one. Now to find a calendar app...
Email requires iOS 8 or later and is compatible with the iPhone, iPad, and iPod touch. As of version 1.0, Email is not a universal app and does not include an Apple Watch app.