In where the Verge's Vlad Savov has some feels for the Samsung Galaxy S7:
At Mobile World Congress this year, Apple’s design signature was apparent at many of its competitors’ stands. The aluminum unibody of the company’s iPhone served as the model being iterated on by the entire mobile industry, but this will likely be the last year it's quite so prominent. At MWC 2017, I expect to see the rise of the Galaxy S copycats. Samsung’s strengths have up until now been hard to copy — because its vibrant Super AMOLED displays and great cameras require major investments of time and money — however its new penchant for beautiful yet distinctive design is ripe for ripping off.
(editor: with the pull quote reading:) "The Galaxy S7 and S7 Edge will be copied as widely and ruthlessly as the iPhone."
The Galaxy S7 being the phone that the Verge themselves describe in their video review as being "virtually identical" to the Galaxy S6 — meaning that at this year's MWC 2016, the only phone maker ruthlessly copying this form factor — was Samsung themselves.