BuzzFeed: "New Apple TV Will Feature Universal Search, Start At $149"

John Paczkowski for BuzzFeed:

Sources familiar with Apple’s plans say that a cornerstone of the the company’s new set-top box is a universal search feature that will enable searches across multiple streaming video services as well as Apple’s iTunes Store. Instead of searching the catalogs of multiple video services one-at-a-time for a particular movie, you’ll now be able to search all — or most of them — at once and then choose the service on which you’d like to watch it. You’ll also be able to search for actors and directors, and run other more targeted searches as well — all with Siri. While Apple’s intelligent personal assistant is core to this feature, sources say there’s another engine driving it as well — Matcha, the video discovery start-up Apple acquired back in 2013.

New Apple TV Will Feature Universal Search, Start At $149 | John Paczkowski for BuzzFeed News

$150 helps A LOT. Universal search— sounds nice, we'll see.