Apple: iPhone 6s 'On Pace To Beat Last Year's 10 million' First Weekend Record

Apple wanted the market to know early this morning that when it comes to their new flagship, the iPhone 6s— the demand is strong:

Customer response to iPhone 6s and iPhone 6s Plus has been extremely positive and preorders this weekend were very strong around the world," the company said in a statement. "We are on pace to beat last year's 10 million unit first-weekend record when the new iPhones go on sale September 25.

As many customers noticed, the online demand for iPhone 6s Plus has been exceptionally strong and exceeded our own forecasts for the preorder period.," the company said Monday. "We are working to catch up as quickly as we can, and we will have iPhone 6s Plus as well as iPhone 6s units available at Apple retail stores when they open next Friday.

Apple: We are on pace to beat last year's iPhone first-weekend record | CNBC

Interesting that Apple gave us the numbers last year, but this year only offers the less revealing, though still significant, "on pace."