Variety: "Apple Eyes Move Into Original Programming"

Andrew Wallenstein for Variety:

The moment the media and technology industries have been expecting for years may finally be arriving: Apple is exploring getting into the original programming business.

Sources indicate the Cupertino, Calif., colossus has held preliminary conversations in recent weeks with executives in Hollywood to suss out their interest in spearheading efforts to produce entertainment content. The unit putting out the feelers reports into Eddy Cue, who is Apple’s point man on all content-related matters, from its negotiations with programmers for Apple TV to its recent faceoff with Taylor Swift.

An Apple representative declined comment.

Apple Eyes Move Into Original Programming | Andrew Wallenstein for Variety

Apple creates its own music streaming service (Apple Music), creates its own distribution channel (Beats 1), then goes on to create its own stars/content (i.e. Halsey, celebrity DJs, etc.). Apple creates its own TV streaming service, and well... you get the idea.