Best Buy: "Demand for Apple Watch Has Been So Strong"

On August 7th, Best Buy began selling the Apple Watch and Apple Watch Sport in 100 Best Buy stores and at BestBuy.com. So...how's it doing?

“Demand for Apple Watch has been so strong in the stores and online,” Best Buy CEO Hubert Joly told Wall Street analysts on a conference call. The retailer expects to be selling the device, which hit the market in June, at all of its 1,050 big-box stores by the end of September, he added. Initially, Best Buy had planned to have watches in 300 stores by the holiday season. (It started selling the watches in early August.) Apple did not provide specific sales numbers for the watch in its second-quarter earnings last month, but Best Buy’s comments provide more evidence of the device’s success.

Best Buy deepens links to Apple, says watch has been a smash hit | Fortune