The fifth ad in Apple's "If it's not an iPhone, it's not an iPhone" campaign turns its focus on Apple Pay:
This is an iPhone. And this is Apple Pay. Which lets you shop in a faster, simpler way. For groceries, kicks, toys, and your lunchtime fix. It’s safer than a credit card and keeps your info yours. And you can already use it in over one million stores.
Not my favorite, but maybe it's just the Subway cameo bothering me.