Apple has posted three new ad spots to its YouTube channel promoting their Apple Music streaming service. The first and best, is simply titled "Discovery." Filmed in black and white, a narrator tells the viewer that Apple Music is "where artists and fans can discover one another," powered by "people who live and breathe music," over footage of artists Leon Bridges, Flo Morrissey, Kygo, James Bay, Flying Lotus, Shamir, and Ibeyi. The two additional ads each turn their attention to a single artist, Kygo in one, James Bay in the other. All three ads end with "all the artists you love and are about to love."