Report: Apple To Announce New Apple TV In September

"Sources familiar with Apple’s plans tell BuzzFeed News that the company intends to announce its next-generation Apple TV in September," reports Buzzfeed's John Paczkowski. "Expect a refreshed and slimmer chassis and new innards; Apple’s A8 system on chip; a new remote that sources say has been 'drastically improved' by a touch-pad input; an increase in on-board storage; and an improved operating system that will support Siri voice control." According to Paczkowski, Apple's September event will also introduce an all new App Store for the Apple TV, and the requisite SDK for developers to create apps for the new device. Expected to be absent from the stage in September, Apple's internet-TV subcription service, which Paczkowski reports may not ship until 2016, as Apple continues to iron out contracts with the various broadcasters. Oddly these same unresolved negotiations were widely believed to have held up the Apple TV launching in June at WWDC, at which, it should be noted, Paczkowski had previously predicted the Apple TV and related App Store to debut.

Not revealed in the report— an estimated ship date for the new Apple TV hardware. An announcement of a new Apple TV that's "coming in early 2016" would be an awkward Apple Watch launch all over again. "Ships in October," however, makes for a very heavy Apple holiday season, one that leaves precious little time for developers to create compelling content for the device's new App Store.