"That aspect of treating music like art is important. And we've tried to do that everywhere that you come across music in Apple Music." That's Trent Reznor talking to Rolling Stone about Apple Music, the long awaited music streaming service from Apple that launches later today, and its focus on human curation versus algorithms. "We believe that the result ends up being something that feels better," says Reznor. "It makes music feel more personal and it raises it up a notch into something what it deserves," before concluding, "some people will say that none of that matters, but it does to us and we are proud of the love and care that we are treating music with."
I'm of course anxious to see for myself when Apple Music launches today at 8:00 AM PST (11:00 AM EST) with the release of iOS 8.4.
→ USA Today's Ed Baig's says Apple Music is "Visually appealing." Thanks for that Ed.
→ "When I asked Cue how he would try to convince people that Apple Music was better than competing services, he said, “Ultimately, you can’t convince them, it’s just got to be better.” Jim Dalrymple talks Apple Music with Apple's Eddy Cue and Jimmy Iovine.