Ive mind

For The Telegraph, actor, comedian, and writer Stephen Frye traveled to Cupertino, California to interview Apple CEO Tim Cook and as revealed here, newly promoted Chief Design Officer Jony Ive:

When I catch up with Ive alone, I ask him why he has seemingly relinquished the two departments that had been so successfully under his control. “Well, I’m still in charge of both,” he says, “I am called Chief Design Officer. Having Alan and Richard in place frees me up from some of the administrative and management work which isn’t … which isn’t …”

“Which isn’t what you were put on this planet to do?”

“Exactly. Those two are as good as it gets. Richard was lead on the iPhone from the start. He saw it all the way through from prototypes to the first model we released. Alan has a genius for human interface design. So much of the Apple Watch’s operating system came from him. With those two in place I can …”

I could feel him avoiding the phrase “blue sky thinking”… think more freely?”

“Yes!”

When Stephen Fry met Jony Ive: the self-confessed tech geek talks to Apple's newly promoted chief design officer | The Telegraph

Mr. Frye's piece had the internet aswirl in longform opinion pieces pontificating whether Ive's “promotion” should either simply be taken as is, or possibly as a sign of the begining of the end for Ive, or as a decidedly clever foil by Apple to continue to hide Ive's compensation.

+ Apple's newly minted Head of UI (User Interface), Alan Dye went from working on the branding of Molson beer, to designing handbags at Kate Spade, to being the guy largely behind the Apple Watch OS.