On becoming better assholes

The Awl's John Herrman:

This is not to say that the Apple Watch won’t be successful, or that it will. But if it is, it probably won’t be for the reasons reviewers think, or even necessarily for the reason Apple thinks (it was designed by a self-described “group of people who love our watches,” which, what? Who??). It won’t be because it’s a better watch (boring, weird, WRONG) or because it makes non-Apple-watch users less irritable (anti-marketing). It will succeed if it can create new rude exclusionary worlds for its wearers (this is why I wouldn’t underrate the weird “Taptic” communications stuff).

It will succeed, in other words, to whatever extent it allows people to be assholes.

An Asshole Theory of Technology

Way to be a debbie downer on Apple Watch pre-order eve John Herrman.