Adam Grossman, founder of Dark Sky, a popular weather app for the iPhone and, soon, the Apple Watch, said notifications will in some cases take the place of the app, and help developers keep interactions brief. “Who wants to keep their wrists up to their face for many minutes?” he asked.
Travel site Expedia Inc. said such short interactions shift user expectations of how to get information. Instead of “pulling” information from websites or apps, users will want relevant information “pushed” to them at the most useful moments.
In where eventually, we're all just entirely passive consumers of information.