Angela Ahrendts in a memo to Apple Store employees:
The days of waiting in line and crossing fingers for a product are over for our customers. The Apple Store app and our online store make it much easier to purchase Apple Watch and the new MacBook. Customers will know exactly when and where their product arrives.
This is a significant change in mindset, and we need your help to make it happen. Tell your customers we have more availability online, and show them how easy it is to order. You'll make their day.
But,… if I don't go to the store who will provide me with “personal fashion and styling advice” to sell me on the right watch?