And this is a big story today, what about tomorrow?
That’s what we’ve learned in the internet era, it’s about staying power, not the launch. Tidal is news this afternoon, by tomorrow no one is talking about it, never mind next week. Then the hard work begins. Are all these artists going to walk the streets in sandwich boards, garnering sign-ups like a political canvasser gets signatures? Of course not.
How did they whiteboard the business model here? No one pays for music > the people who listen to our music have no money and do so on earbuds > charge them $20 a month for “High Fidelity Sound” that sounds exactly the same as their free music > waves magic wand > ka-ching?