“Holy shit, this thing actually works”

These were the words Dennis Crowley, founder of Foursquare, used to describe a moment in 2013 when he walked into Little Cupcakes Bakeshop to find a tip from their new geofenced notifications.

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CEO of Foursquare Dennis Crowley goes on to give a brief history of a task you can now take for granted on your wrist: telling you that you're near something you might like.