Apple creates new social paradigm: the Edition and the Edition-less

Apple is describing the Apple Watch Edition to employees as:

the ultimate expression of extraordinary craftsmanship, incredible innovation, and design driven by functionality and end use… technology becoming seductive, with desirability not necessarily defined simply by a price tag or elitism, but rather meticulous focus on usefulness and utility rooted in beauty.

Apple Watch Edition perks: 24/7 support, private 1-hour appointments, no lines | 9to5Mac

That's it. Moving to Indiana.