How My App Ended Up In An Apple Ad, And What Happened Next

More recently, Apple has taken a more literal approach to marketing, using its ads to showcase iOS apps as they work in the real world. One batch that aired last year, called “You’re more powerful than you think,” highlighted apps meant to give iPhone users a kind of superpower, each related to one of four themes: power, parenthood, dreams, and strength. My app, 7 Minute Workout: Quick Fit, was included in the last category

How My App Ended Up In An Apple Ad, And What Happened Next | Fast Company | Business + Innovation