The Cupertino, Calif., company has several hundred employees working secretly toward creating an Apple-branded electric vehicle, according to people familiar with the matter. The project, code-named “Titan,” initially is working on the design of a vehicle that resembles a minivan, one of the people said.
Gut: No way Apple moves into a low margin market where many have tried and failed to turn a pretty penny.
Brain: Exactly why Apple would do it.
Gut: Does it come in Space Gray?