Siri— She's Not Stupid, Just Data Challenged

"If you want help finding something to watch on the new Apple TV, Siri is at your service," starts Peter Kafka for Re/code, "but Apple’s robot assistant can’t give you personal service. The recommendations she gives you will be the same ones she gives everyone else with the new hardware. Siri can’t treat you any differently than she treats me, because for right now, she doesn’t have a choice — she doesn’t know anything about us." That of course is example #938 in why Apple's admiral stance on privacy ultimately leads to a personal assistant roughly equivalent to having a blind secretary with short-term amnesia whose total extent of knowledge about you are some notes scribbled on a post-it that she throws away at the end of the day.