Apple is close to buying the Pandora-for-talk-radio app Swell, according to multiple sources.
The deal is worth about $30 million, these sources say.
Swell had raised $7.2 million from investors including DFJ, Google Ventures and InterWest Partners. Its iOS app compiled various podcasts and shows and stitched them into personalized streams.
Friday it was revealed that Apple had bought the “Pandora-of-books”, and now it looks like Apple is buying the “Pandora-of-talk-radio”, and in a way they've already bought a “Pandora-of-music” in the recent Beats acquisition. Is there any other “Pandora-of-X's” floating around out there that Apple can buy and be done with it?