Obviously, if you sell a product, you want to see sales continuing to rise. I’m not suggesting the iPad sales figures are a “good” thing, but rather, an expected and explainable thing. And it makes sense to put the iPad in perspective compared to other business lines. As noted by Founder and Chief Analyst at Jackdaw Research, Jan Dawson, who expects a big upgrade cycle for the iPad, Apple’s tablet line is “generating revenues of $5-10 billion per quarter, or an annual run rate of about $30 billion, bigger than McDonald’s or Time Warner.”
Excuse me if I don’t shed any tears for Apple’s $30 billion iPad problem.
Why on earth analysts compare iPad sales and uptake to the iPhone is beyond me. The iPhone is a must-have, use-it-all-day piece of hardware that connects people to other people and the world around them, and as it so happens, is subsidized by carriers so that buying a new one every two years is irresistable. The iPad, well not so much. And yet…$30B.