Apple ready to make a smartwatch consumers want

Apple Inc. is ready to join Google Inc., Samsung Electronics Co. and a host of startups making smartwatches and, potentially, other wearable computing devices. But it isn't clear how much consumers want the devices. Those on the market so far haven't sold well, because most wearable devices only offer a limited set of features already found on a smartphone.

Can Apple Crack the Smartwatch Code? - WSJ

Translation: current wearables kind of suck. Form, function, applications, and compelling symbiosis with an Apple-branded host device are what changes this. Maybe a couple of really good commercials too.