Hashtag AppleBeats

Mark Rogowsky on the Beats acquisition over at Forbes.

Pundits, bloggers, Apple watchers and “experts” are falling all over themselves in a race to decry Apple’s putative acquisition of Beats, the company best known for its colorful co-founder Dr. Dre and its near iconic headphones. Gordon Kelly, here at Forbes, embodies this belief when he accuses Apple of “missing the plot.” It seems, instead, that the critics have perhaps simply chosen to the ignore the big picture because — once again — it doesn’t fit their idea of a good story.

Mark Rogowsky | Forbes

That’s the intro, but I agree a lot with what Rogowsky says after.