Today we are beginning to roll out a new feature called Nearby Friends that you can choose to turn on. Nearby Friends helps you discover which friends are nearby or on the go.
If you turn on Nearby Friends, you’ll occasionally be notified when friends are nearby, so you can get in touch with them and meet up. For example, when you’re headed to the movies, Nearby Friends will let you know if friends are nearby so you can see the movie together or meet up afterward.
See, it's totally opt-in so it's really not that creepy right guys? OK, so maybe I'm not the right audience for this as I don't even want my friends to know I'm even on Facebook, and I suspect that most of the users who will love this, (i.e. teens) could just look up from their phones and see that their “nearby friends” are actually in the same classroom with them. But seriously, Nearby Friends does have some nice privacy protection available, and I think proximity notifications are substantially less creepy than being geo-tagged. Besides, the idea that one day Facebook could place more relevant ads in your news feed based on where you are (you're two blocks away from a grande cappuccino) is kind of cool.