AppleInsider scoops some emails from the #appsung trial where one Michael Pennington (vice president of sales operations and head of national sales for Samsung Telecommunications America) shares some strategery the day after Steve Jobs passing:
“Unfortunately,” Pennington then wrote, "Steve Job’s [sic] passing has led to a huge wave of press coverage of Apple’s and iPhone’s ‘superiority,’ all created by the, ‘passionate, tireless, perfectionist…’
“The point here is the there is an unintended benefit for Apple, since the external messages by 3rd parties are all highlighting and/or supporting the consumer perception that Apple products are superior, since Jobs’ was such a visionary and perfectionist. What consumer wouldn’t feel great about purchasing a device developed by such a person.”
“Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone,” Pennington wrote.
The result? Samsung’s arguably successful “The Next Big Thing” ad campaign. Also: I love 'superiority'.