As part of a study of customer loyalty, WDS researchers surveyed 3,000 smartphone customers in the U.S., U.K. and Australia. Fully 76% of iPhone owners said they were sticking with Apple. Samsung came in second at 58%. No other smartphone manufacturer managed to break 40%.
By contrast, Samsung was the favorite choice of “switchers.” Among customers who were switching smartphone brands or coming from a feature phone, 34% bought Samsungs vs. 24% Apple iPhones.
I suspect the iTunes/App Store ecosystem puts Samsung (any other phone maker really) at quite the disadvantage when it comes to retention. Outside of the obvious factors of design, quality, and price points, if one were wanting to leave Samsung for say, HTC or Motorola, there isn’t much to hinder you.