South by Southwest Interactive is a reflection of the industry, not its driver. And the industry trend right now is lots of niche solutions filling in lots of little holes. The big transformations on mobile are going to be fewer and farther between. Which means having a big breakout hit that starts there, and takes over the world, is going to be harder every year.
Judging by my Twitter, the hottest startup at this year’s SXSW was Edward Snowden.