The Apple Store circa 1976
Richard Nieva interviewing Regis McKenna, Silicon Valley “marketing guru”, for CNET:
The pair came in looking for someone to help market the Apple II. During the meeting, McKenna rubbed Woz the wrong way and hit it off with Jobs. McKenna initially turned down Apple’s business and showed them the door.
“Steve [Jobs] called back probably 40 times that night,” McKenna said.
Jobs and McKenna had dinner and talked about what the future of Apple could look like, and McKenna signed on. Eventually McKenna drafted an eight-page marketing plan in December 1976. Lo and behold, what was written under “Distribution Channels”? Apple stores. link
Just for shits and giggles I would love to see an Apple Store with nothing but the Apple II on tables, and the rainbow Apple logo on the storefront.