LINE, a messaging app developed in Japan, says it added 2 million new registered users within 24 hours of WhatsApp’s outage — the biggest-ever increase in the app’s user base in a 24-hour period. WhatsApp users may have been looking for other apps they could use, a LINE spokeswoman said.
WhatsApp’s outage apparently caused some users to sign up for yet another rival app, Telegram Messenger, which also offers a relatively simple messaging service. Berlin-based Telegram over the weekend tweeted that it was suffering temporary connection problems in Europe “caused by the avalanche of new users.” Juro Osawa | WSJ.D
I’m trying to think of another service where users could so frantically, yet so easily leave one platform for another, but nothing comes to mind. There isn’t much to make WhatsApp (or any other messaging service) particularly sticky, though clearly feature creep in LINE, WeChat, and Kakao is aimed at addressing that.