Amazon TV box readied for March

A box is also a logical move for Amazon, which is investing heavily to build up a Web video catalog, and is starting to produce its own shows as well. An Amazon box will allow its customers to easily watch that stuff on their TVs; it should also give other content providers a chance to serve up their stuff via apps, in the way that Roku and Apple TV boxes do.

Sources tell me Amazon’s box will be powered by Google’s Android operating system, which is also not a surprise — Amazon’s Kindle Fire tablets use a “forked” version of Android.

Peter Kafka | Re/code

In other word's Amazon is readying the cheaper, uglier, and less functional version of the next Apple TV and the update to the Amazon Instant Video app that neuters Airplay the day after “Amazon TV” is released.