“Flappy Bird was designed to play in a few minutes when you are relaxed,” says Dong Nguyen, in an exclusive interview, his first since he pulled the plug on the app. “But it happened to become an addictive product. I think it has become a problem. To solve that problem, it’s best to take down Flappy Bird. It’s gone forever.”
In killing Flappy Bird for what he maintains are altruistic reasons, Nguyen is walking away from a jackpot. An article in the Verge last week estimated his daily take from in-app advertising at $50,000. Nguyen declined to confirm that number. “I don’t know the exact figure, but I do know it’s a lot.”
Dong Nguyen - now officially in the running for world’s most benevolent game developer. One additional point, the author isn’t correct in assuming Nguyen is “walking away from a jackpot”. This was my knee-jerk response as well, but the reality is Flappy Bird makes its money from in-game ads. The ads earn Nguyen the claimed $50K/day, not the purchase of the app. So long as people continue playing the game, and I suspect they will, Nguyen will still be making some serious bank.