Apple has launched a new "we hope this inspires you to buy everybody you know an iPad" ad titled simply, Change. The ad, like many before, highlights the seemingly endless ways the iPad allows all sorts of people to do all sorts of things with both the device and some very cool looking apps, while also cleverly introducing the iPad Air 2's svelte form factor towards the end of the ad.
Apple debuted Change last night during Sunday Night Football, and have since launched a corresponding microsite to promote that app at http://www.apple.com/ipad-air-2/change/:
iPad Air 2 isn’t just the thinnest and lightest iPad we’ve ever created. It’s the most powerful. From the studio to the classroom, the ﬁeld to the garage, it’s helping people discover new and better ways to do the things they love. Imagine what you’ll do with it.
The microsite details the apps used in the ad, and gives a nod to the band behind the ad's music track: "Who Need You", by The Orwells (naturally available on iTunes, but you can find them on YouTube as well), You can also check out the ad itself on the microsite, which I highly recommend because it looks really cool on the all white background Apple presents it on.