iOS user engagement bests Android. Lather. Rinse. Repeat.

Sarah Perez for TechCrunch:

If there’s one thing that remains consistent about the differences between iOS and Android users, it’s that the former seem to install, engage with and pay for more mobile applications. Today, a new study from Adobe Digital Index reinforces a few of these points using new data collected from over 700 million apps sessions, noting that iOS now represents 65% of app launches to Android’s 34%, and that the average iOS app is used twice as long as the average Android app.

iOS App Launches Nearly Double That Of Android; Apps Used For Twice As Long | TechCrunch

Hmm…so cloning the hardware isn't enough, it's almost like there's more to engaging users than just adding chamfered edges to a Galaxy phone.