Uber CEO Travis Kalanick bravely took to Twitter today to throw a cup of water on the raging fire ingnited by fellow Uber executive Emil Michael's “dirt-digging” comments:
1/ Emil's comments at the recent dinner party were terrible and do not represent the company.
2/ His remarks showed a lack of leadership, a lack of humanity, and a departure from our values and ideals
3/ His duties here at Uber do not involve communications strategy or plans and are not representative in any way of the company approach
4/ Instead, we should lead by inspiring our riders, our drivers and the public at large.
5/ We should tell the stories of progress and appeal to people’s hearts and minds
6/ We must be open and vulnerable enough to show people the positive principles that are the core of Uber’s culture
7/ We must tell the stories of progress Uber has brought to cities and show the our constituents that we are principled and mean well
8/ The burden is on us to show that, and until Emil’s comments we felt we were making positive steps along those lines
9/ But I will personally commit to our riders, partners and the public that we are up to the challenge
10/ We are up to the challenge to show that Uber is and will continue to be a positive member of the community
11/ And furthermore, I will do everything in my power towards the goal of earning that trust
12/ I believe that folks who make mistakes can learn from them – myself included.
13/ and that also goes for Emil ..
13/ and last, I want to apologize to @sarahcuda
Because nothing says you're up to the challenge of demonstating Uber's positive principles more than a no-consequence Tweetstorm.