Richard Nieva for Cnet:
When Astro Teller, head of Google's secretive Google X research lab, addressed a Vanity Fair gathering of the technorati in San Francisco last month, he said convincing people to wear a smart device on their face or any part of their body is a "tough" sell.
How tough? Companies need to make devices useful enough to compel you to attach them to your body, he said at the time.
But there's another catch: Wearables, from Glass to smartwatches, also need to be cheaper -- a lot cheaper -- before they go mainstream.
"Every time you drop the price by a factor of 2, you roughly get a 10 times pick up of the number of people who will seriously consider buying it," Teller said in an interview at Google's Mountain View, Calif., headquarters. That means "two more rounds of halving in price" for most wearables before they're an attractive buy.
Note that Teller is oddly calling for "more attractive prices for wearables" rather than the much more obvious "more attractive wearables". Apple isn't going to dramatically outsell other wearables because of attractive prices, it will outsell them because the device is more attractive (amongst other reasons, yada, yada, yada...).