Over the past four years, Intel has been paying netbook and tablet manufacturers to switch from ARM Application Processors to its own chipsets centered around its x86 mobile Atom processor.
These payments include co-marketing, extreme discounts on Atom chips, and payments to cover the costs of redesigning logic boards to accommodate Intel's Atom rather than ARM chips from companies including Nvidia and Qualcomm.
In February, Bernstein Research analyst Stacy Rasgon noted that Intel's subsidies, which the company refers to as "contra-revenues," amounted to about $51 per tablet, "which on the surface seems absurd," particularly because those Android "tablets are increasingly cheap models, mostly sub-$199," according to a report on Rasgon's note by Barrons.
After losing Apple's iPad business, Intel has bled $7 billion while heavily subsidizing cheap x86 Atom Android tablets | AppleInsider
Somehow I get the feeling that Intel is taking "you gotta to spend money to make money" too literally.