Hey Cupertino! The Morning (+)Addition

Yahoo Acquires BrightRoll

Yahoo went all in on video yesterday with the $640 million acquisition of video ad placement company Brightroll, Yahoo's largest acquisition since Tumblr:

Acquiring BrightRoll will dramatically strengthen Yahoo’s video advertising platform, making it the largest in the US. BrightRoll is the industry’s leading programmatic video advertising platform for reaching audiences across web, mobile and connected TV.

  • BrightRoll powers digital video advertising for the world’s largest brands and agencies, including 87 of the AdAge Top 100 US advertisers, all of the top 15 advertising agencies, and all 10 of the leading demand-side platforms

  • BrightRoll served more video ads and reached more consumers in the US in 2014 than any other platform, according to comScore

  • Tens of thousands of sites and apps send approximately two billion requests per day to BrightRoll to monetize the inventory they worked hard to create

Suing Apple

Judge refuses Apple's request to throw out iMessage lawsuit:

A California woman, Adrienne Moore, who says she lost “countless” text messages after she switched from Apple’s iPhone to a Samsung Galaxy S5, can proceed with a class action lawsuit, a judge ruled on Monday.

The case turns on the iMessage feature, which allows Apple users to send text messages to each other and, in many cases, avoid phone carriers texting fees. The feature is popular with iPhone users, but has proved a major headache for people who switch to a non-Apple phone.

Overcast 1.1

Every nerd's favorite podcast player is now iPad friendly. Meanwhile I've switched back to Castro.

Netflix adds 1080p for you iPhone 6 Plus'ers

But only on Wi-Fi, but you still want it right?

Microsoft Band Review

Interesting technology in an entirely unfashionable form factor, the competent Band is a reminder that getting wearables right is a tough nut to crack:

I don’t even want it to be a smartwatch. Smartwatches and trackers just have fundamentally different, even competing needs. A smartwatch must have a big, useful screen. It must also be fashionable and easy to interact with. I’ll put it on in the morning, matching it my outfit. I’ll take it off at night and when I shower. A tracker, on the other hand, must be invisible. It should just be there, all the time, collecting data without me ever thinking about it. I don’t know how any company will resolve those two things, and it seems to me that the smart bet is making the best of one or the other. Right now the Band straddles the middle, and it doesn’t quite work.