Ive on Apple Watch

Apple's Jony Ive at the San Francisco Museum of Modern Art last night:

Ive told an audience at the San Francisco Museum of Modern Art Thursday night that designing the smartwatch posed more challenges than the iPhone because of societal expectations around a wristwatch. The wrist, he said, is an ideal place for “lightweight interactions” and “casual glancing,” but not for heavy reading.

“Even though Apple Watch does so many things, there are cultural, historical implications and expectations,” Ive said. “That’s why it’s been such a difficult and humbling program.”

Apple’s Jony Ive Says Smartwatch Was Design Challenge | WSJ

Ive doing and getting a good bit of free advertising for the Apple Watch of late.