Why Walmart says they want to opt of Apple Pay in favor of CurrentC, the payment system of choice for Mobile Customer Exchange (MCX) retailers (of which Walmart is a member):
There are certainly a lot of compelling technologies being developed, which is great for the mobile-commerce industry as a whole. Ultimately, what matters is that consumers have a payment option that is widely accepted, secure, and developed with their best interests in mind. MCX member merchants already collectively serve a majority of Americans every day. MCX’s members believe merchants are in the best position to provide a mobile solution because of their deep insights into their customers’ shopping and buying experiences
WAL-MART: Here's Why We Don't Support Apple Pay | Business Insider
Versus why Walmart really wants to opt of Apple Pay in favor of CurrentC:
At last year’s BAI Retail Delivery conference, I hosted a meeting of CMOs from large FIs, which featured Lee Scott, the former CEO of Walmart (who is a member of MCX). I asked Mr. Scott why, in the face of so many failed consortia before it, would MCX succeed?
He said: “I don’t know that it will, and I don’t care. As long as Visa suffers.
Failed CurrentC | Snorkeling 2.0
I'm with Tim Cook when he says that
you're only are relevant as a retailer or merchant if your customers love you
But one must also remember sometimes businesses can be real d**ks till they remember such adages.