When Walter Isaacson realized Apple fanboys are the ones who buy his "Steve Jobs" book

Remember when Isaacson showboated into the end zone and slammed the ball for team Google?

The greatest innovator in the world right now is Google—not Apple, said Walter Isaacson, author of the best-selling biography “Steve Jobs.”

Case in point—he told CNBC’s “Squawk Box” on Wednesday: Google buying Nest Labs is a bigger development than Apple selling iPhones on China Mobile’s network.

While acknowledging the China Mobile partnership is a “big deal” for Apple, he said Google-Nest exemplifies the “amazingly strong integrated strategy that Google has to connect all of our devices, all of our lives, from our car, to our navigation system, to how our garage doors are going to open.” link

Well today before Isaacson went on Bloomberg his publisher and accountant apparently called to remind him that pissing off Apple fanboys might have a negative sales impact on a certain biography of his titled “Steve Jobs”.

I think [Google is] very innovative. I was not trying to contrast it to Apple or something. I know, all the Apple fans got mad… The one thing I will say is innovation is great, but it ain’t everything. It’s not the holy grail. Execution is what really matters, and Apple is the best at execution … link

Interesting because he previously literally did contrast Google and Apple, but still, at least it was nice of him to oh so softly walk back Google from “greatest innovator in the world” to just “very innovative”.